The Tilt blog.
Product updates, playbooks, and insights for operators launching and scaling social+ and sweepstakes brands.
How to launch a social+ or sweepstakes brand: a step-by-step guide
From picking your model to going live, the decisions that matter most when you launch, and how to go from signed contract to a fully branded site in days.
How to choose a social or sweepstakes platform: 5 provider types compared
Five categories of provider compared on game library, payments, compliance, and multi-brand. Where each one fits.
The first 7 days decide everything: anatomy of a new player
Most players churn within a week. Here is what happens day by day, and how to win the onboarding and retention window.
Why most social and sweepstakes brands stall in year one
From fragile payments to fraud, retention, and payout trust, the five reasons brands actually stall in year one, and how to build against each.
How to earn recurring revenue reselling gaming brands
How reselling social and sweepstakes brands works, why recurring revenue beats one-time commissions, and how to get started.
Why your sweepstakes brand keeps getting dropped by processors
Why processors treat you as high-risk, the chargeback threshold that gets accounts cut, and how to build payments that stay online.
How to design coin packages and bonuses that actually make money
Package pricing, bonus structure, balancing the economy, and keeping abusers out, without giving away your margin.
The fraud playbook: how social and sweepstakes brands lose money
The schemes that drain brands, from stolen-card redemption to bonus farming, and the controls that shut each one down.
The 6 numbers every operator should watch daily
Day-1 return, first-purchase conversion, ARPDAU, payout time, chargeback rate, and active brands, and what to do when they move.
When and how to launch your second brand
How to know you are ready, how to launch without doubling your workload, and how to run a portfolio that grows.
Why chasing more games is the wrong first move
Raw game count rarely moves the numbers that matter. What actually drives retention and revenue, and where your effort belongs first.
Build with Tilt.
Launch, run, and scale your social+ brand on the platform built for operators.